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فرم Quick Ad Test

منتخبین بهمن ۱۳۹۵

درباره داور مهمان

Mr. Hamed Naseri, CEO of Image Communication Solution Advertising Agency (iCS Agency), is the guest judge for selecting the best TV and radio ads in January 2017.
Hamed Naseri the CEO of Image Communication Solution Advertising Agency (iCS Agency) has been working in this industry in last 7 years. He is graduated in geometric engineering and because of his interest in sound engineering he entered into advertising field. He has planned and managed different projects and media plans for various domestic and international brands in iCS Agency and other agencies. He has also held different lectures and seminars in order to develop and localise advertising knowledge.

بهترین آگهی تلویزیونی

بهترین آگهی‌های تلویزیونی بهمن ۱۳۹۵ به انتخاب داور مهمان

4 top TV advertisements are as below:
  1. MAmmut: Automative Expo
    It is an attractive TV advertisement. Group of children in the middle of the road could be a bit strange but make the audience watch the rest and remember the replacement plan. Music and voice of the advertisement are cleverly used and make the output so interesting.
  2. Alis: Alis Dough
    A simple story to introduce a lovely good. It is simple in aspect of production technique but attractive because of the innovative and reminding story. Set design perfectly accompany the fantasy story of this advertisement.
  3. Iran Radiator: Central Heating Package
    one of the rare advertisement which employs real and animation pictures. The main character of the advertisement who is inspired by an international character has a pleasant accent and perfectly aligned with the Iran Radiator’s character (Amoo Yadegar).The technique employed in this advertisement is excellent and the alignment of music and pictures are perfect.
  4. Lina: Eli Wafer
    A story base advertisement with a funny story in order to compare the quality and taste of a domestic good and experience of a newly arrived passenger from abroad. Perfect directory and decoupage with good performance of actors make this advertisement really attractive. National production is also mentioned in this advertisement.


بهترین آگهی رادیویی

بهترین آگهی‌های رادیویی بهمن ۱۳۹۵ به انتخاب داور مهمان

4 top radio advertisement are as below:
  1. Mammut: Replacement Plan
    It is a powerful advertisement in aspect of audiences. Main information are transfers by two characters and additional information by narration. Advertisement’s rhythm and environment are interesting, attractive and effective.
  2. Shahr Bank: Safe Box
    We are hearing the feed backs of people who are satisfied about the services of this bank. The advertisement begins with different accents and end up with a narration which explains the proposed solutions. Advertisement’s rhythm is slow and align with the bank’s slogan.
  3. Tejarat Bank: Tejarat Pay
    This advertisement same as previous one explains the situations that any individual could face during a day. After mentioning the problems narrator explains the solutions. These kind of advertisements employed the real world situations and explain the solutions. This attitude could be contemplative for the audience.
  4. Emersun: Emersun Home Appliances
    A simple musical advertisement with a fluent melody and poem which are insisting on the brand’s name and characteristics. A moderate music makes the environment of the advertisement acceptable for the audience.
Generally, first determinant in choosing advertisements was creativity in scenario and story and their alignment with the goals of advertisement. Rhythm and quality of the production were other determinants.

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