منتخبین اردیبهشت ۱۳۹۶
بهترین آگهی تلویزیونی
بهترین آگهیهای تلویزیونی اردیبهشت ۱۳۹۶ به انتخاب داور مهمان
Selected Teasers on TV section
- Vitana: Madar Biscuit
We can observe a suitable idea camera movement in teaser opening and introducing plans. The director creates the suitable comedy position by mixing some appropriate cuts and child’s cry and causes the attraction of TV viewers and they accompany the ads story. Favorable lighting and good stage design, using the warm and cold colors in actors’ dress correctly and the location present noticeable help in the process of story. The final pleasant pack shut and good music are other important points of this ad. - Delpazir: Tomato Paste
Regarding the expenses of ads teasers, two strong points of this ad are its short time, using correct music rhythm and the repetition of Delpazir brand
Motivating the viewers’ taste while showing plans related to cooking and food from one hand and showing the process of producing the product in another hand, from farm to home increase the trust of people on Delpazir. - Shahr Bank
A good mental involvement begins between viewers and advertisement by engaging viewer in a special situation needing the character accuracy and lack of stability of table. It improves while next ads sequence and by other cuts from individuals daily life.
The sense of being documentary which masters the ad imaging and its lighting make a wake the sense of credibility and twin concept of the audience group. The long time of ad helps the film maker very much to have a good floating part for ad and be able to say its cultural message in favorable time. - Irancell
Regarding too much advertising teaser represented by cellphone operators and because of over sight and despite of TV viewers, the method used by authors and idea group are the most strong point of this ad.
The documentary movement of camera and proposed dialogue through family members with father about wearing coat involves the viewers in a comedy situation and puzzle rapidly which then motivates the viewer to solve puzzle and decoding the subject and solving puzzle. Therefore it attracts viewers’ attention to ad teasers.
بهترین آگهی رادیویی
بهترین آگهیهای رادیویی اردیبهشت ۱۳۹۶ به انتخاب داور مهمان
Selected Teasers on radiosection
Considering the lack of using visual and audio devices in radio teasers simultaneously and so losing an important part of audience attention, it is suggested to make teasers having play stories or musical teasers to transfer better the ad message and to involve more the audience thoughts in ads.
Considering the lack of using visual and audio devices in radio teasers simultaneously and so losing an important part of audience attention, it is suggested to make teasers having play stories or musical teasers to transfer better the ad message and to involve more the audience thoughts in ads.
