منتخبین مهر ۱۳۹۵

With Greetings and thanks to the good opinion of respected “Media Arshiv” Company in giving over broadcasted teasers judgment in September 2016 to “Moballeghan” company, it is worthy to mention a few points:
1.Chosen teasers have been selected by a group rather than individually, This group included three persons: CEO, filmmaking director and creative director, also, Mr. Doukhtehchizadeh as CEO was responsible for judgment supervision.
2.Selected teasers were separated in 3 stages and each set of received teasers was reviewed at least 3 times.
3.Each selected teaser was graded based on three general criteria including: advertising strategy, creative idealization and using proper technique in production ( in directing, film taking, stage and clothes design, acting, right character design, suitable scene setting in animation teasers and … )
Selected TV teasers were as follows in order of priority:

1. Relief Committee: Violence
   This teaser accounts as one of the best and most effective teasers among successful campaigns of “Emdad Committee” cultural teasers. As well as, various factors caused cultural teaser of “Emdad Committee” became as an effective and immanent work in audience mind that consist: smart choice of the children subject which is in line with overall strategy of campaign, emotional background and effectiveness of teaser story was taken by screenwriter, appropriate directing, good performance of players and providing a believable space which is consistent with screenplay on behalf of stage designer.
2. Sun Star: Sun Star New Packaging
   This teaser indirectly advertise a new form of “Sun Star” products with a perfectly reasonable and convincing manner, in other words, reasonable elements lie together so precise that audience convinces to perceive new packaging is better and more cost effective than old packaging and persuade to purchase “Sun Star” new product unconsciously. “Sun Star” new packaging teaser perhaps be able to encourage competitive companies change their own products packaging too.
3. Lina: Lina Pop Corn
   This teaser is categorized as popular teasers and succeeded to create a quite intimate and tangible atmosphere through choosing appropriate words, wordplay and relating these words to “Lina” brand. Selecting characters of all ages, different areas of the country and proper placement of product in each of these spaces alongside of their characters are among strengths of “Lina” musical teaser.
4. Merident: Merident Toothpaste
   The general idea and story of this teaser is entirely consistent with its final slogan namely “Armed to the teeth, “Merident” toothpaste”, this teaser has become excellent work through choosing appropriate animation style, character and minimal and smart scene setting, proper addressing to details and using practical elements which relate to oral and dental hygiene issue. It is notable that selecting right action scene has caused to encourage children and teenagers to use toothpaste and toothbrush indirectly.
   
   

Radio Teasers

1. Day Insurance: Life Insurance
   Relaxing and reassuring voice of teaser speaker is entirely in line with teaser content and selecting subtle words and sentences and using right audio effects and music are among strengths of this teaser.
2. Ave: Baby Shampoo
   This teaser has become ear-catching work through suitable poetic performance in the form of a familiar melody especially for children, so that hearing the teaser creates pleasant feeling in listener.
3. Sabah: Sabah Dairy
4. Taba Electronics: Exchange