منتخبین خرداد ۱۳۹۷
بهترین آگهی تلویزیونی
بهترین آگهیهای تلویزیونی خرداد ۱۳۹۷ به انتخاب داور مهمان
TVC
- Active
It’s such a familiar classical story that makes sense to everyone. The character and the act of the girl are the critical factor in the assessment of this ad and that’s all there is to it; and I can say they have succeeded in this important part.
The facial expression and also the face mimic of the girl persuade us to indulge with this ad. Moderate directing makes us admit and admire the integrated emotional mood of this piece of work. Using the stubbornness of the girl and relating it to the concept of the brief is what the story uses to be interpreted by it. - Ave
It’s all about the peaceful feeling that is present the whole time in this ad. Poetic approach of every shot leads us to its tranquility; and the compatible narration reinforces it. The intelligent use of night and light is the important point of this commercial. - Irancell
This commercial owns standard advertising features. The idea is well related to the potential brief. The acting is to the point and the scenes are set carefully. The comedy is one big advantage of this ad, since it enhances the affectivity and sympathy dramatically for the audience. We see a variety of 7 locations and different actors which makes the production more complicated. It also has the usual mood and rhythm of all Irancell commercials which makes it integrated to constant brand features. - Kalleh
The plot simply goes between the present and the past. The present time shows us the world cup matches from a big screen TV and a young father comes in to see who’s winning. He watches his son and his friends. Then he sees the table full of healthy food in front of them. The table full of food bridges us to the past. The time that he was at the same age as his son, sitting in front of a tiny screen TV when Iran - Australia match was on air. The young father enjoys remembering the memoir.
The point is, on the moment of goal we start to have sympathy with the character. Feature of this picture is something that provokes our sense of nostalgia. Most of us have a pleasant memory of such scene. The commercial takes you from the present to the fantastic memory of the past with a simple bite of “Amol cheese”. Your mind accompanies the main character through remembering of a good memory. The happiness inside us is developed by this ad! They put their product, near your best and prejudice memories. - Mellat bank
A fantastic start. There are some editing mistakes but they’re ignorable. Up to the fourth shot we watch fresh and good-looking frames; the special feature of these four shots is concise expression. for instance, the walker in third shot, and tiny “doctor appointments for free” board. In fifth shot it loses the rhythm. The sixth is too bad; because of the too obvious expression “divarmehrbani” written on the wall. The seventh is trying to expose well. Although the eighth is a good shot but the dynamics of it is not compatible with the previous ones. The ninth is so artistic but has the same problem as the former shot. There has to be dramatic link between static and dynamic shots. I guess the sixth shot has been considered to play such role but it actually fails to do so due to that bad scene. The tenth is as bad as the sixth shot; these two are the weakness points of this TVC. In a nutshell, it is a common moderate artwork. - Digikala
Remembering memories of the great moments of Iran's presence in the World Cup Championships over the years, from a child’s point of view, along with an appropriate form, makes an outstanding ad in the audience’s mind. A good 2D animation that made of child-like paintings, has succeeded to transfer the core concept of Digikala campaign with a good sense of humor. At the end of the video, through the pleasant Atmosphereand correct narration, the viewer is also inspired by hope and to realize his/her dreams. - Divar
Among the huge volume of repetitive ads about the World Cup championships, in this ad the audience faces a completely different atmosphere. This is no longer about soccer players or small boys interested in soccer. This commercial is all about successful Iranian soccer girls. Girls who play soccer and also very eager to watch soccer. The "golden substitution ", a professional soccer concept, has been used in the soccer season intelligently to introduce Divar app performance. This is the first time in the history of Iran soccer ads that expert girls, in the coach's position, carry out the "golden substitution ". - Refah Chain Stores
It is all about a creative idea, at the beginning you might think that is a common or cliché advert but that is absolutely not. The camera moves down slowly when the narration explores the idea of encouraging people to shop during the half time of a world cup football match. In a long-take shot,the camera shows the crowd go in the Refah market and run back with hands full of shopping bags to watch the rest of the match. The most interesting is that the idea uses cinematography asa blocking form. At first You may not understand what is happening, but you follow the camera till the end to find the eyes behind that. That is what we keep saying to ourselves: show, do not tell.
بهترین آگهی رادیویی
بهترین آگهیهای رادیویی خرداد ۱۳۹۷ به انتخاب داور مهمان
Radio
- Maskan Bank
Unlike many commercials in the field of optimal water consumption- which are largely about statistical data of the high water consumption in various cities - what makes the listeners to be attracted to this one, is a poetic narrative about water crisis. This narrative could well affect the audience. The use of nature-centered vocabulary, accompanied by a mellow piano sound and pronounced by speakers with accurate pausing, please ears with this pleasant sound. - Zar Macaron
A short and interesting radio ad that has succeeded to directly address its listeners by a clever word game. The phonetic amphibology behind the phrase "party has set up" in Farsi language has brought together two different meanings at the same time. Linking pasta with a party is the central concept of this ad. On the one hand, it’s time for a party, and on the other hand, the presence of the pasta is the main cause of the party. - Iran Radiator
In the promotional season of the World Cup championships, this ad with musical soccer theme can intensively attract listeners. The joyous rhythm and non-monotone music, the changing tune of the speaker, and a number of intimate conversations about the summer and watching soccer, are among the attractive features of this radio ad. With this approach, Iran Radiator successfully managed to introduce one of its products to the audience through the soccer context. - Irancell
The ad tries to spot the stressful moments and emergency situations by using the sound of gasping, the sound of running legs, the sound of an anxious person, and high musical rhythm. the tension in the narration and rhythm, encourages the audience to accompany the ad.
