منتخبین اردیبهشت ۱۳۹۷
بهترین آگهی تلویزیونی
بهترین آگهیهای تلویزیونی اردیبهشت ۱۳۹۷ به انتخاب داور مهمان
TV ads:
- Kaleh
Good and really beautiful pictography and pictures and directorial team which delivers the concept of natural ingredients and the sense of authenticity and naturalness of its ingredients will encourage the mind to purchase it and decreases mind’s natural compensation to resist purchasing. - Kaleh: lactivia
The advertisement’s message is really justifying. It first elaborates on the problem and then provides us with a message and it points out to everything clearly. The fact introduced in this ad is that if you consume this product twice a day and for about 14 days, your digestion problems will be eliminated. The use of animated pictures for illustrating the function of this product in digestive system clearly shows the audience how it works and what parts of the body does it influence. - Active: Washing machine liquid
The use of pictorial elements that show the clothes with reduced color or quality and points out to preserving the quality of fabric upon using this product and especially when it sues animated pictures, heightens this belief that this liquid will preserve the quality of clothes. This advertisement is tangibly believable. - Oila: Oila Oil
The use of the word “poor” and making it the synonym for insufficient amount of Vitamin D in the body will create moments which reminds us and recommends us to consume products enriched with Vitamin D. in addition, because of a noticeable scenario that becomes persistent in consumers’ mind, the consumer will be quickly reminded of the topic as well as its topic and the applied joke and will carefully consider purchasing products with vitamin D and their positive aspects. - Dove: Dove Shampoo
The illustration of Orchid flower as resembling the hair on the head and its combination with Dove and the resistance of Dove-smeared Orchid against the damage, will provide the audience with a justifiable reason that Dove will protect human’s hair. Generally, this advertisement has been designed for justifying the audience and it has been successful in this regard as well. - Somayeh
The use of the statement saying “I’m not going to eat anything until Somayeh doesn’t come”, makes the audience expect seeing Somayeh, a woman, but when Somayeh whey is introduced, the joke within this advertisement will become memorable. The strength of this advertisement les within the famous statement “I’m not going to eat anything until Somayeh doesn’t come” that becomes memorable. - Mulfix
The pictograph is being implemented in a cheerful environment with beautiful coloring. The advertisement also used children wearing Mulfix diapers which encourages the parents to purchase this product. The activity of children wearing this brand’s diapers will stimulate the children to have fun and play and use this product. - Saman Bsnk:
The use of Iran National Football team’s successful coach, as well as its pictorial simplicity and the formation of Trust (E’temad) picture in the white background will deliver a good feeling to the audience. In this advertisement, the Saman brand has been strengthened and will enhance trust to Saman brand. When the national team’s coach speaks in Persian, the audience will feel close affinity with this brand.
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تیزر اکتیو ، مایع لباسشویی جنرال اکتیو
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تیزر بانک سامان ، اعتماد را اعتبار می بخشد
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پوشک بچه مولفیکس ، کشف جدید مولفیکس
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تیزر سمیه ، بسته بندی جدید کشک سمیه
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تیزر محصولات داو ، شامپو داو
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تیزر روغن آفتابگردان اویلا ، غنی شده با ویتامین D
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تیزر محصولات کاله ، ماست لاکتیویا
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تیزر محصولات کاله ، شیر برنج عسلی کاله
بهترین آگهی رادیویی
بهترین آگهیهای رادیویی اردیبهشت ۱۳۹۷ به انتخاب داور مهمان
Radio ads:
- Iran Radiator
The use of “NavehYadegar” (the grandson of Uncle Yadegar, a famous advertisement character) and the induction of heat at the beginning of the advertisement will convey a sense of heat to the audience. In the remaining part of the advertisement, the musical tone associated with Iran Radiator brands will encourage the audience to purchase Split coolers produced by this brand. Although this ad is perfectly designed and has gained a good position among other ads, but we can’t ignore the fact that a brand that has been producing heater products for many years, will produce cooler products in a sudden manner. Maybe it will be hard to justify the audience to purchase its products. - Behnoush
The sound of bottle being opened and the sound of pouring the beverage into the glass will induce a good feeling in the audience and will encourage him/her purchase it. The use of audio special effects in this ad is a good help to encourage the customers buy this product. - Mana
Pointing out to the phrase “the mystery behind good taste” and referring to preparation of Dorom wheat will imply the audience that this spaghetti is different from others and there’s a mystery behind that. The speaker puts emphasis on this fact. - Avand Biscuit
The emphasis on not using trans oils in Avand Biscuit will indirectly warn the audience that trans is harmful for human’s health and it has been successful in this way. - Toranj Hotel
The description of staying on hotels being built on the water and the corals of Kish Island will induce a sense of peace to the audience and will create such an attraction which will lead the customers to use Toranj Hotel’s services and staying there. - Decoran
Referring to the use of technology and customization and manufacturing products from the best quality raw materials and aesthetically transcendent designs will make the audience think that they are encountering excellent products. - Omid Toos Food Industries
Repetition of the word “hope” in this ad and the brand name that is “Omid Toos” (meaning the hope of Toos (an old city in Iran)will imply a sense of hope for the new year and will make it more palpable for the audience. - Azin Part
A complete description of this product, that what will happen to the automobile after using it and referring to each part of the product in terms of a two-way discussion will put the advertisement in a good position in terms of its sale percentage.
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تیزر ماکارونی مانا ، راز طعم خوب ماکارونی مانا
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تیزر آذین پارت ، طرح خودروی تو خودروی نو
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تیزر صنایع غذایی امید توس ، محصولات امید
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تیزر دکوران ، پارتیشن و مبلمان اداری و هتلی
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تیزر هتل دریایی ترنج ، هتل ۵ ستاره ترنج کیش
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تیزر آوند ، بیسکویت بدون ترانس آوند
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تیزر دلستر بهنوش ، ماءالشعیر دلستر
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تیزر ایران رادیاتور ، اسپلیتهای ایران رادیاتور