منتخبین فروردین ۱۳۹۶
بهترین آگهی تلویزیونی
بهترین آگهیهای تلویزیونی فروردین ۱۳۹۶ به انتخاب داور مهمان
- Day Insurance: New Year Greeting
Producing commercial for special occasions creates specific clichés (such as using symbols like goldfish, Haji Firooz and …) which are sometimes repetitive for the viewer. But this ad could use of a minimal style and animation techniques to convey its main message. It also creates a sense of excitement in audience with the sound of SORENA( a traditional Iranian music instrument). this ad used simple methods for production but was successful in communicating an insurance company message in an effective way. - Carpet City: Permanent Discount
This ad presents a repetitive message like reducing costs in a different way using minimal pictures. Using the concept of cutting costs and visualizing it makes this ad creative. Keeping the picture frame simple and adding red colors to this ad increases audience focus on the main message which is cutting costs. - Shahr Bank: 24 hours Services
It can be seen that this ad creates imagination in audience's mind using mixed pictures. Viewer does not expect to see this kind of picture mix. So these mixes add visual appeals to this ad.
There is also a conceptual relation between the narration and picture which adds to its strength. Selected music and vocal effects matches the ad and created a perfect mix with pictures. - Traffic Police: Safety Measures
This ad is about driving culture in Iran because in Norooz people go to holiday trips so this ad targets a vast range of audience. This ad is more successful than others considering the degree of effectiveness and audience recalling because it used of slang language and has a sense of humor. From the production technique point of view, the vocal and visual elements of this animation ad are believable and they create the feeling that an ad needs to create in viewer while conveying its message.
بهترین آگهی رادیویی
بهترین آگهیهای رادیویی فروردین ۱۳۹۶ به انتخاب داور مهمان
- Central Insurance: Keep Calm
We can see authority of a radio ad which comes from the attraction of the voice, this commercial can be ranked one because of the suitable choice for lyrics and voice. Moreover, the concept of its lyric is a good choice for conveying the insurance message to the audience. - Pasargad Bank: New Year Greeting
Choosing a nice lyric for Norooz is one of the characteristics of this commercial. Using keywords such as apple, vinegar, garlic and grass reminds us of Norooz and mixing these with narrator's great voice is an effective method for the audience. - Refah Bank: New Year Greeting
ts musical appeal makes audience follow the ad until the end. The lyric mentions new year and beginning of spring. it also mentions the services which net bank provides during the holidays using a casual tone. - Hamrahe Aval: Gift for Norouz
The strength point of this ad is the gorgeous feeling of receiving New Years's gift (Eidi)
Cause the audience to stimulate with the story and listens to this ad completely. Repeating the word 'EIDI' and explaining the process of receiving it form Hamrahe Aval Company, also the narrator's energetic voice helps this ad to communicate its message.
